Biznews for April 9, 2013
SOMETHING TO BRAG ABOUT
While some businesses have the need and the products to compete in the global economy by having a presence on the Internet, today’s ever-changing world can make where and how you invest your advertising dollars challenging. So we’d like to share some recent results from a third party study to see just where people get their local news and shopping information.
Here is some information we’d like to share about community newspapers similar to the one you are holding in your hand at this moment.
Results from a recent readership survey showed nationally 74 percent of those surveyed read community newspapers and on average share their paper with 2.33 persons. They spend about 39 minutes reading their local paper. Forty-eight percent say they never read local news online — only 11 percent say they read local news very often online.
Thirty-three percent of those surveyed say they read local education/school news often in their newspaper while 68 percent never read school news online and 70 percent say they never read local sports online.
Here’s a quick look at how that national survey compares with our most recent survey of our Lassen and Plumas readers:
Of those we surveyed more than 75 percent say they always read page one news, only 2 percent said they never read it. More than 50 percent read the editorials with only 5 percent never read editorials. Same number read the letters to the editor, again with only 5 percent saying they never read them.
It also came as no surprise, advertising messages are read very well too — a fact supported by regular testimonials from our business partners who directly benefit from that readership.
Ninety-two percent always read the classified ads with 77 percent reading the real estate ads; 78 percent read the ad inserts; 77 percent read sales ads and legal notices are read by 72 percent of those responding.
Local newspapers continue to be the primary source for news and information about a local community, said 52 percent of those surveyed nationally. The next best source runs a distant second: friends and relatives at 16 percent with 7.4 percent getting that information from the Internet and 6 percent from local radio.
For our local businesses, this newspaper continues to prove we are your best advertising investment, bar none!
For our readers, this newspaper is your complete source for accurate news and information about this community — we’re your best eyes and ears, we’re the best well-trained watchdogs you’ve got!
NEW ELECTRICAL BUSINESS IN TOWN
Local electrician Doug Lindstrom, aka “Big Dog,” tells us he recently reopened Thunder Bolt Electric in Susanville. Lindstrom has more than 20 years experience in the industry and is available for high- and low-voltage projects in Susanville and the surrounding areas. So if you have a project for Big Dog, you can see his ad in this week’s paper or call him at 251-7743.
ANNUAL BOOK SALE
April 14 through 20 is National Library Week and your local Susanville Library is holding its annual book sale Tuesday, April 16 through May 4. Plus they have a Poetry Workshop planned from 2 to 4 p.m. Saturday, April 13. Check out their ad this week for their schedule of events.
NEW ORIGAMI CATALOG HAS ARRIVED
Adriana Newton, senior team leader and independent designer for Origami Owl, tells us the new spring catalog has arrived.
“There’s lots of new products and amazing hostess rewards coming April 16,” said Newton.
Plus, if you mention you read this in the business news when placing your order, you will get a free charm. To find out more, call (916) 337-5743 or visit adriana.origamiowl.com.
With Mother’s Day just around the corner, this is a great time to get her a unique gift as special as she is.
HELP SUPPORT THE EAGLE SCOUT PROJECT
Local youth Austin Sturges is hosting a Community CRV Recycle Drive at Susanville Supermarket from 9 a.m. to 4 p.m. Saturday and Sunday, April 13 and 14. The proceeds will be used to install a new flag pole in front of the Susanville Police Department. So get out your cans, plastic and glass bottles and take them on down this weekend to support a good cause.