Biznews for Feb. 17, 2015


Soroptimist International of Susanville is hosting their third annual Ladies Night Out. The event is scheduled for Saturday, March 21. They are currently looking for businesses, including home-based businesses, that would like to set up a table to sell their products. If you are interested in participating, call Vicki Lozano at 257-8087, or email her at This email address is being protected from spambots. You need JavaScript enabled to view it..


Marleen Norvell, owner of Elite Salon, tells us that Priscilla Crandall, Julie Woodward and Andrea Traphagan recently returned from attending the 2015 Redken Symposium in Las Vegas.

“It’s always an exciting opportunity to collaborate with professionals from throughout the country to learn the latest in coloring, cuts and styles,” said Norvell.

Spring is just around the corner, and if you are thinking of updating your look, the stylists at Elite Salon are ready to give you the latest in hair care services.


If you’ve been a bit bored lately and are looking for a fun, new project, then head to Country Pines Quilt Shop on Richmond Road east in Susanville and check out their great selection of beginner through advanced quilting kits. Owner Laura Roberts has a huge selection of fabrics and patterns to select from and they offer classes or help with your projects, too! So if you’ve always wanted to try quilting, but you were overwhelmed trying to figure out where to start, let Roberts and her staff get you going on a great new hobby today. Plus, they make wonderful personal gifts for every occasion. Call 257-4071 for store hours.


Diamond Mountain Casino and Hotel has started hosting game night on Thursdays after the Pub Quiz, Fridays after Bad Bingo and from 5 p.m. to 1:30 a.m. Saturdays. They will be having free ping-pong, foose ball and beer pong. Plus, they’ll be having music videos that can be selected by the customers to watch while they play. If you’re tired of doing the same old thing this weekend, then get your friends and get your game night fun on at our local Diamond Mountain Casino and Hotel. Feb. 21 they’ll be awarding a total of $2,500 in free play giveaway, too. You can earn tickets by using your Diamond Club Card. See the casino for complete contest rules.


It’s time once again to begin focusing our attention to tourism this summer in Lassen County and the impact it has on our local economy.

Based on a variety of reliable sources, including what those here in the hospitality trade tell us, it seems a healthy percentage of our visitors generally come from a radius of just a couple hundred miles — many are the weekend warrior types doing a little day-tripping.  

With that in mind, the Lassen County Times is working hard on our annual Lassen County Visitors Guide — it’s actually a work in progress all year long. Local business owners and service and hospitality providers should continue to consider this informative publication an annual “must buy” advertising investment.

The full-color, high-quality magazine is packed full of information detailing virtually everything our county has to offer to both visitors and locals alike. Some 40,000 copies will be distributed free to hundreds of locations in our region throughout 2015.

As a way of extending its reach to entice more visitors to our special place in California, and as an added value to our advertisers, we also post the entire magazine in a very user-friendly format on our website, lassennews.com. The electronic version of the visitors guide gets hundreds of viewers monthly throughout the season.

The deadline to advertise in this premiere magazine is this week. Laura, Erika and I are ready and willing to help you design an effective ad tailored to both your budget and your business.

Your advertising investment in this product should also be consider as a partnership that makes this comprehensive and informative guide possible. It’s the single-most effective print and electronically packaged product used to entice families to come and spend in Lassen County.


Visitor's Guide
Sunday, August 30, 2015