Business Scene for the week of 4/10/18

PASSPORT INTO THE ARTS
The David Mahan Gallery is hosting a Passport Into The Arts reception at 11 a.m. Saturday, April 14. There will be a mini-presentation by Michael Giampoli of his artwork profiling Giampoli’s travels throughout the world. Honey Lake Hospice has had a unique collection of paintings donated to them and the proceeds from these sales will benefit their organization. Plus, you’ll find the latest works by many of the area artisans in a variety of mediums. Enjoy complimentary refreshments and appetizers while you shop, and with Mother’s Day just around the corner, you can get a great deal on a one of a kind work of art. For more information on this event, see their ad in this week’s paper.

SENIOR BREAKFAST SPECIAL
Esther Faustino, owner of El Tepeyac Grille in Susanville, is honoring senior citizens with a breakfast special. She is open seven days a week, so stop in and see what she has to offer. She tells us she has ample seating for large groups, and with Lassen Steaks inside her restaurant, there is also a full bar available. El Tepeyac Grille is located at 1700 Main St., Susanville, see their ad in this week’s paper for details.

MILWOOD FLORIST AND TREATS PET SUPPLY
If you haven’t stopped in recently, Milwood Florist and Treats Pet Supply in Susanville have some great savings for April on pet food. Their gift shop is overflowing, and their truffle case is stocked. Stop in today at 2020 Main St., Susanville, or call 257-9194.

UPTOWN HAS OAKLEYS
Uptown Uniforms isn’t just your local headquarters for nursing scrubs and uniforms, they have a great selection of Oakley sunglasses, too. Stop in today and let manager Nicole Martinez show you all of the accessories they have to offer for your uniforms, from hats, to belts, to boots and they do alterations on site. Uptown Uniforms is located at 715 Main St., Susanville.

HAVING GOOD CREDIT IS IMPORTANT
Good credit is key to a solid financial future and locally owned Plumas Bank offers the following tips for establishing and maintaining good credit.

If you are just beginning to establish your credit history, open a checking account and keep careful track of your balance.

Use debit and credit cards for convenience and safety, but not to overspend. Missed or late payments damage your credit and hurts your credit score.

A good mix of credit (i.e., a revolving credit line and an installment loan) also boosts your credit score and further demonstrates that you can manage different types of credit.

Demonstrate stability in the three to six months before a major purchase.

Avoid opening or closing accounts or moving large amounts of money around.

Build an emergency fund equal to at least six months of living expenses. If the unexpected happens, you will still be able to pay fixed expenses instead of falling behind.

Alter your credit focus as you approach lifecycle stages. As you near retirement, for example, start paying down major purchases (such as a mortgage).

Monitor your credit regularly so you can correct any errors and detect any potential signs of identity theft.

“Having a good credit history is key to any financial plan,” said Plumas Bank President and Chief Executive Officer Andrew Ryback. “Credit scores take into consideration years of past behavior, so it’s important to establish a history of responsible credit practices and build your score by maintaining good habits. Establishing good spending and saving habits, and sticking with them, is critical when times are tough and can go a long way toward helping you achieve your financial goals. We can serve as a great resource to help get you started on the road to establishing good credit, which will serve as the foundation for a more secure financial future.”

MARKETING THAT STILL MAKES SENSE
It’s been some time since I’ve mentioned some of the many services our advertising and marketing departments offer here at the Lassen County Times along with our parent company, Feather Publishing Company, that also publishes our sister newspapers in Plumas County.

With more than 100 years of combined experience in marketing as well as in advertising layout and design, our team can effectively create solid advertising campaigns that consistently bring proven results for both businesses and professionals.
Print advertising in our newspapers and niche publications here and in neighboring Plumas County has more than survived the test of time, as exemplified by Quincy’s Feather River Bulletin celebrating its 150th anniversary this year.
Community newspapers are still and will continue to be a solid marketing solution that can bring you the results you should demand and deserve from your ad investment.

With the economic challenges small businesses continue to face day in and day out, coupled with the growing confusion of where to advertise effectively in this new media world, the last thing you need to worry about is having a truly successful marketing plan and that’s where our team comes in.

The right message, effectively created by an experienced marketing team and delivered to your potential customers by a medium with consistent and proven readership will undoubtedly produce results.
So, if you are feeling overwhelmed with the myriad choices, perhaps not satisfied with your present plan or simply want some insight on how to grow your business, we’d be more than happy to sit down and discuss your specific sales goals to suggest the right campaign tailored to meet your individual budget.

A simple call any one of us in the advertising department here at the Times — Laura, Erika or Teresa — gives you the expertise of our entire team in both marketing and graphics. It’s really this simple: Our success depends entirely on making you successful. And we are committed to doing just that!

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