Biz news for July 13, 2010
If you have thought about golfing but don't know how, now is the time to learn. Tim Mooney, USGTF, PGA teaching professional is offering a free clinic this Saturday at Diamond Mountain Golf Club.
Dan Kowall informs us that on Sundays after 1 pm, they are offering a Family Day, where children golf for free. For more information see their ad in this week’s paper on the golf pages.
CHILDREN'S CLOTHES IN UPTOWN SUSANVILLE
If you are looking for a one of a kind unique outfit for your children, grandchildren or a little one, look no further than The Elegant Iris and The Men's Den. They now have clothes from Oshkosh, Carters and more. You will find darling name brand children’s clothes at below retail prices.
PAT LUNSFORD NOW AT SUSANVILLE AUTO CENTER
Pat Lunsford is back in the car business. After years in the family business he is now out at Susanville Auto Center. So if you are looking for a new or used vehicle, give Pat a call or stop by the dealership at the corner of Hwy 36 and 395. They have a lot of inventory on the lot.
CONGRATULATIONS BASKET WINNERS
Great Basin Antiques in Historic Uptown Susanville tells us that Gay Bayles was the lucky winner of their May gardening basket and the June winner was Norma Garate, who received a basket with a cooking theme. If you haven’t shopped at Great Basin Antiques you’ll be pleasantly surprised that they have something for the young and old collector at heart. Be sure to enter their monthly basket drawing while you’re there.
CUSTOMIZE YOUR GAMING SYSTEMS
If you love playing your computer games, then you may want to talk to the experts at Quantum Computing about building you a custom designed gaming system. “We’ve been gamers for a long time now, and there is nothing more frustrating than having your new game not run on your old system” according to Zack Solis and Cody Peters. If you’ve been thinking about a system upgrade, then see their dial a pro ad in this week’s paper for information on how to contact Quantum Computers for your free estimate.
WHY CUSTOMERS STOP BUYING
In his book “Repeat Business,” author Larry Dennis, Sr. said the Small Business Administration asked salespeople why they felt customers stopped shopping at their stores. Most said they thought their prices were too high. But when the SBA surveyed customers to find out the real reason they changed stores, this is what they found out:
•2 percent died
•3 percent moved away
•9 percent cited prices
•15 percent were dissatisfied with the product
•68 percent were treated indifferently by salespeople
Larry summed it up by saying customers today are better educated, more price-conscious and generally expect more service, courtesy and professionalism for their money than ever before.
He went on to add if you are going to secure repeat business based on service, you must eliminate the word “satisfy” from your vocabulary. Satisfying customers sounds too much like meeting expectations, which does little to improve a service reputation, he said.
If service is going to be your competitive edge, setting bolder goals is a must. Larry suggests you consider:
•Wowing the customer
•Delighting every customer
•Making customer interactions memorable
•Ensuring customers will “brag” about the service you provide.