Business Spotlight

BECKETT NOW AT SMITH PROPERTY
Larry and Donna Smith, of Smith Properties, welcome experienced Realtor Frank Beckett to their Susanville office. Frank is very familiar with the Eagle Lake area. Whether you are looking for a summer retreat or an everyday home, give Smith Properties a call.

DOING NAILS AT SUZANNE’S
Nail technician Shannon Whitmer-McBroome moved her location, and is now doing nails at Suzanne’s Ultimate Salon. She is available Tuesday through Saturday for appointments. Shannon specializes in Young Nails Products.

CHECK THE NUMBER
Last week we mentioned the ladies at Hi-Lites Salon have moved to Shear Oasis. Their number is still the same as previously, which is 252-1288 (not a 257 number).

A NEW NAME
Debbie Callegari has recently changed the name of her shop. Formerly known as Adagio Day Spa & Salon is now Adagio Beauty & Wellness. They are still located on First Street in Susanville.

STRIKE AGAINST M.S. TOURNAMENT
Main Street Bowling Alley, in Susanville is having a “Strike Against M.S. Bowling Tournament” at 2 p.m. Saturday, Jan. 22. Proceeds will benefit the National M.S. Society. For more information and pricing contact Miren Zubillaga 310-4167.

BETTER SHOT PHOTOGRAPHY MOVES
Marcia Parker, owner and photographer of A Better Shot Photography, says the rumors are already starting!  She is happy to say she is not closing!  She is relocating the studio to 60 North Pine Street up behind the movie theatre. The studio will be open and ready to photograph your smiling faces on Saturday Jan. 15. Marcia will be in the studio from 10 a.m. to 5 p.m. Wednesdays, Thursdays and Saturdays, with other days available by appointment. Her phone number remains the same, 308-2105.

NEW BANNERS IN PARKING LOT
Have you been to IGA Susanville Supermarket lately? Owners Rick and Anna Stewart recently had beautiful new banners placed on the light posts in their parking lot. They look great!

WHY CUSTOMERS STOP BUYING
In his book “Repeat Business," author Larry Dennis, Sr. said the Small Business Administration asked salespeople why they felt customers stopped shopping at their stores. Most said they thought their prices were too high. But when the SBA surveyed customers to find out the real reason they changed stores, this is what they found out:
•2 percent died
•3 percent moved away
•9 percent cited prices
•15 percent were dissatisfied with the product, and
•68 percent were treated indifferently by salespeople
Larry summed it up by saying customers today are better educated, more price-conscious and generally expect more service, courtesy and professionalism for their money than ever before.
He went on to add that if you are going to secure repeat business based on service, you must eliminate the word satisfy from your vocabulary. Satisfying customers sounds too much like meeting expectations, which does little to improve a service reputation, he says.
If service is going to be your competitive edge, setting bolder goals is a must. Larry suggests you consider:
• Wowing the customer
• Delighting every customer
• Making customer interactions memorable.
• Ensuring that customers will brag about the service you provide

CUSTOMERS
It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Henry Ford

ON BUSINESS
Business is like riding a bicycle. Either you keep moving or you fall down.
John David Wright

LONG TERM RESULTS IN SKINCARE
Have you been waiting for the right product to maintain the integrity of your skin?  Now being offered at the office of Indra Uppal, M.D. is Dermaquest Skin Therapy at a professional level. Age management, acne management, therapeutic care, professional care and physician level is what Dermaquest and Indra can do for you. Balancing and preconditioning the skin is essential for maintaining the integrity of the skin. Call Indra’s office to schedule your complementary consultation.