Business Scene for the week of 1/14/20


This year’s Santa’s Sleigh Days was once again a huge success. Many people participated and made the rounds to all the participating merchants. The lucky winners of the $500 shopping spree were Angela Waelti, Mary Ellen Schaap, John Steele, Nichole Winner, Tammy Benner, Luis Murillo, Shirley Hittson, George Engeln, Wanda Elliott, Rick Noggles and Bob Carpenter. Congratulations to all of the lucky shopping spree winners. Have fun shopping !

Additionally, some of the businesses had their own in-store drawings. Pet Station had a gift basket, and the winner was Rick Hutson, and the winner of the Zaengles Floor and Home a $150 gift certificate was Jeanette Goni.



Jeff Cagle, owner of Honey Lake Firearms and Guide Service, has discounted tickets for the The Wild Sheep Foundation Convention and Sporting Expo, better known as “Sheep Show,™” in Reno this weekend. This premier outdoor and mountain hunting expo has more than 400 exhibits of the finest guides and outfitters from North America and around the globe, plus top of the line retailers selling gear, guns, art, taxidermy, jewelry, furs and every other outdoor item you need. Don’t fight the crowds for tickets when Cagle has you covered. Stop by the store in Uptown Susanville at 600 Main St.



Lassen Federal Credit Union is running its home equity special again. If you didn’t take advantage of it last time, be sure to get down there and see what they can do for you today. If you were thinking about a kitchen or bath remodel, now is the time to do it. Call them today for more information at 257-7736, or stop by 2605 Riverside Drive.



Chuck Swetland, owner and operator of Pine Street Plumbing, wants to remind us with winter weather we need to take precautions with the water pipes to prevent them from freezing. Pine Street Plumbing is here to help you if you are to have any trouble with your pipes. Swetland has more than 50 years of experience. He is licensed, bonded and insured. He also gives discounts for seniors and veterans. If you find yourself having any plumbing problems, call Pine Street Plumbing at 257-1090.



Do you find yourself in need of someone to talk to? James Snell, PhD and LMFT, is back in town and has a new office location. You can now find him at 1803 First St. in Susanville. He is a licensed marriage and family therapist who has been practicing for 29 years. He works with families, couples, individuals and children. He is a federal, state and county EAP provider and accepts most insurance. You can call for an appointment at 257-4404.



If you haven’t noticed lately, Subway is back in town. Yes, they have opened up and have started serving their delicious sandwiches again. So if you are looking for a place to go, they are open from 7 a.m. to 9 p.m. seven days a week.



Hard to believe, but yes, it’s time once again to begin focusing our attention on tourism this summer in Lassen County and the ever-so-important impact it has on our local economy.

With that in mind, we are already working on The Lassen County Times’ annual Discover Lassen County Visitors Guide — it’s actually a work in progress for us all year long.

The full-color, high-quality magazine is packed full of information detailing virtually everything our county has to offer to both visitors and locals alike. Some 50,000 copies will be distributed free to hundreds of locations in our region throughout 2020.

As a way of extending its reach to entice more visitors to our very special niche in California, and as an added value to our advertisers, we also post the entire magazine in a user-friendly format on our website, The electronic version of the visitors guide gets hundreds of views monthly throughout the season.

Local business owners and service and hospitality providers should continue to consider this informative publication an annual “must-buy” advertising investment.

The deadline for advertising space is just around the corner. Expect to hear more about this magazine from your newspaper’s advertising consultants in the weeks ahead. If you want to make sure you have space reserved in this product, call the Lassen County Times office at 257-5321. We’re ready and willing to help you design an effective ad tailored to both your budget and your business.