Business Scene for the week of 2/19/19

The Lassen College Foundation is hosting its annual scholarship benefit concert and dance on Thursday, Feb. 28. The doors open at 5:30 p.m. and the concert goes from 6 to 9:30 p.m. You can listen to Louis Price, former lead singer for The Temptations and The Drifters, Kenney Polson, of The Kenney Polson Smooth Jazz band, and comedian Feather Da’Wyz. See their ad in this week’s paper for more information and ticket locations. The Lassen College Foundation gives thousands of dollars in scholarships to our local students and you can help support higher education while having a great night out on the town!

Mark your calendar to attend the 31st annual A Taste of Beef, A Sip of Wine fundraiser sponsored by the Lassen County Cattlemen and CattleWomen Saturday, March 2. The event will run from 5:30 to 8:30 p.m. and is held at the Susanville Elks Lodge. You’ll get to sample delicious premium beef appetizers and wine, while doing your part to support their scholarships, youth activities and Ag in the classroom. Pre-sale tickets are available at the Chamber of Commerce and at the door.

The Lassen County Office of Education is committed to helping every student achieve academic success. Part of that equation is the importance of attendance. Studies show that missing just two days a month has significant impacts on your student’s performance, even as early as kindergarten. If you’ve noticed your child has been requesting to stay home more often, don’t dismiss it as being “No big deal.” Instead, recognize if their health issues are correlating with academic projects that are due, possible social difficulties, bullying or a lack of motivation due to too much time on technological devices resulting in poor study skills and being unprepared for the day’s assignment.
The LCOE has a helpful booklet to offer concerned parents suggestions on recognizing when too many missing days is a sign of a bigger problem and how you can go about addressing the issue in a proactive, positive and supportive way. Helping your child be the best they can be isn’t always easy, and the district wants to remind you they have resources to address the many challenges families face.

Hard to believe, but yes, it’s time once again to begin focusing our attention on tourism this summer in Lassen County and the ever-so-important impact it has on our local economy.
With that in mind, we are already working on The Lassen County Times’ annual Discover Lassen County Visitors Guide — it’s actually a work in progress for us all year long.
The full-color, high-quality magazine is packed full of information detailing virtually everything our county has to offer to both visitors and locals alike. Some 50,000 copies will be distributed free to hundreds of locations in our region throughout 2019.
As a way of extending its reach to entice more visitors to our very special niche in California, and as an added value to our advertisers, we also post the entire magazine in a user-friendly format on our website, The electronic version of the visitors guide gets hundreds of views monthly throughout the season.
Local business owners and service and hospitality providers should continue to consider this informative publication an annual “must-buy” advertising investment.
The deadline for advertising space is just around the corner. Expect to hear more about this magazine from your newspaper’s advertising consultants in the weeks ahead. If you want to make sure you have space reserved in this product, call the Lassen County Times office at 257-5321. We’re ready and willing to help you design an effective ad tailored to both your budget and your business.

If you have a photo or photos you would like us to consider using in the 2019 Lassen County Visitors Guide that exemplifies everything that makes this county such a great place to visit, especially from the Westwood area, we encourage you to submit them via email to Be sure to include details about where the photo(s) were taken, your phone number and permission for us to use them in our publication without compensation. If we use your photo(s), we’re happy to give you the appropriate photo credit. Deadline for submission is March 1. We encourage photos with people doing visitor-type activities, but scenic pictures are also welcome. Pick up a copy of the 2018 visitors guide at one of our offices or at one of the many local business where they are available to get an idea of the kinds of pictures we’ve used in the past. For more information, call or email the Lassen County Times: 257-5321;

It’s not always easy to be enthusiastic, especially when it seems like you’re the only one with more work than you think you could possibly handle.
Sometimes life, work, family or activities can drain your energy. However, we can keep our enthusiasm at a high. The following strategies should help keep you motivated:
Be enthusiastic. Many times, we condition ourselves to be negative. We are afraid of being viewed as being overly enthusiastic or unrealistic. Some believe this will soften the blow of any problems or difficult situations that come along. Yet, by simply being enthusiastic, it eventually becomes real. Others pick up on enthusiasm, become excited themselves and then give their enthusiasm back. It becomes a beautiful circle of energy.
Don’t criticize, condemn or complain. And don’t put up with people who do. Another person’s negativity affects your own. It becomes a negative, ongoing cycle that is easy to begin, but can be difficult to come out of. Don’t fall for it from the beginning. Consciously decide to generate enthusiasm.