Business Scene for the week of 5/22/18


Summer Camps and Summer Classes are just around the corner at JandJ Performing Arts. There is something for every age and skill level, from beginner on up. Classes will feature guest instructors and your favorite JandJ staff. Go online to to register, and watch for their upcoming ads in the Times for additional details.


Memorial Day weekend is perfect for grilling, and your hometown proud Susanville Supermarket/IGA is having one of their famous seafood sales, on May 24, 25 and 26 from 9 a.m. to 6 p.m., so you can add shellfish and other delights to the menu. Susanville Supermarket is located at the corner of Grand Avenue and Main Street in Susanville. See their full color ad in this week’s paper.


If you didn’t get the chance to take your photo to Milwood Florist and Treats Pet Supply in Susanville, it is not too late! They are extending the contest until May 31, and the winner gets a great pet related gift basket. While you are there, browse the large selection of pet foods, treats and other related items.

Milwood Florist and Treats Pet Supply is located at 2020 Main St., Susanville.


On Saturday and Monday, May 26 and 28, Martin’s Produce and Greenhouse is having a great sale on their large potted tomatoes, combination planters and select geraniums. With summer just around the corner, check out their selection of shade and fruit trees, and of course their famous hanging baskets.

Martin’s is located at 721-425 Cappezoli Lane in Standish, and is open Monday through Saturday, closed Sunday. See their ad in this week’s paper for more details.


Thank you to all of our 14 sponsors for making the annual Customer Appreciation Days a huge success! We hope all of your customers enjoyed playing the contests, sampling the complimentary appetizers and shopping for great local deals. Congratulations goes out to the following contests winners. Aaron Whitfield won the grand prize — a “staycation” at the Diamond Mountain Casino, awarded by Susanville Ford, Chrysler, Dodge, Jeep and Ram. Heather Dominguez won the four-foot giraffe from Margie’s Book Nook and Glenn Ausmus won the gift certificate at Billington Ace Hardware. Tracy Cagle won a gift basket from Milwood Florist and Treats Pet Supply.

Our shopping spree drawing winners included Dorene Perez, Tim Pendergrass, Elias Lott, Donaquarius McElhanon, Lanna Goist, Patsy Padilla and our Cookie Contest winners were Tom Underberg and Angel Burns. We appreciate everyone who participated in this year’s promotion and look forward to seeing you all next year.


Do you have a favorite teacher? Nominate them and their classroom for a $500 donation from Susanville Auto Center. On average, teachers spend more than $500 out of their own pockets for school supplies each year. By visiting their Facebook page you can nominate a teacher in Lassen, Plumas and Modoc counties to get this lucky prize. Each teacher nominated will get one entry per nomination into the drawing taking place on June 1. So take a few minutes and help out a local educator today.


It’s been some time since I’ve mentioned some of the many services our advertising and marketing departments offer here at the Lassen County Times along with our parent company, Feather Publishing Company, that also publishes our sister newspapers in Plumas County. With more than 100 years of combined experience in marketing as well as in advertising layout and design, our team can effectively create solid advertising campaigns that consistently bring proven results for both businesses and professionals.

Print advertising in our newspapers and niche publications here and in neighboring Plumas County has more than survived the test of time, as exemplified by Quincy’s Feather River Bulletin celebrating its 150th anniversary this year. Community newspapers are still and will continue to be a solid marketing solution that can bring you the results you should demand and deserve from your ad investment.

With the economic challenges, small businesses continue to face day in and day out, coupled with the growing confusion of where to advertise effectively in this new media world, the last thing you need to worry about is having a truly successful marketing plan, and that’s where our team comes in. The right message, effectively created by an experienced marketing team and delivered to your potential customers by a medium with consistent and proven readership will undoubtedly produce results.

So, if you are feeling overwhelmed with the myriad choices, perhaps not satisfied with your present plan or simply want some insight on how to grow your business, we’d be more than happy to sit down and discuss your specific sales goals to suggest the right campaign tailored to meet your individual budget.

A simple call to any one of us in the advertising department here at the Times — Laura, Erika or Teresa — gives you the expertise of our entire team in both marketing and graphics. It’s really this simple: Our success depends entirely on making you successful. And we are committed to doing just that.


It’s not always easy to be enthusiastic, especially when it seems like you’re the only one with more work than you think you could possibly handle.

Sometimes life, work, family or activities can drain your energy. However, we can keep our enthusiasm at a high. The following strategies should help keep you motivated:

Be enthusiastic. Many times, we condition ourselves to be negative. We are afraid of being viewed as being overly enthusiastic or unrealistic. Some believe this will soften the blow of any problems or difficult situations that come along. Yet, by simply being enthusiastic, it eventually becomes real.

Others pick up on enthusiasm, become excited themselves, and then give their enthusiasm back. It becomes a beautiful circle of energy.