Business Scene for the week of 9/25/18

Donna Smith, owner of Mountain Yoga Studio, is having an Open House from 10:30 a.m. to 12:30 p.m. Saturday, Sept. 29. Their instructors will be giving 15-minute classes in yoga and cycling. They will have door prizes and refreshments along with discount offers. You can see Mountain Yoga Studio’s ad in this week’s paper.

Lassen Rural Bus is once again having Free Fare Day beginning Monday, Oct. 1 through Saturday, Oct. 6. Free fares include any route serviced by Lassen Rural Bus, including Dial-A-Ride. For more information, visit or call 252-7433. You may also see their ad in this week’s paper.

Scott Johnson, owner of Johnson’s Shoes in Uptown Susanville, tells us his first shipment of Uggs have arrived. With the sudden dip in temperatures due to Fall’s arrival, there is no better time to plan for winter, starting with warm footwear. Stop in to Johnson’s Shoes today at 714 Main St. in Susanville. New shipments will be arriving often, so don’t be afraid to call ahead at 257-2331.

Rod Townson, owner of Rod’s Transmission & Automotive in Johnstonville, is your headquarters for complete repair of transmissions, transfer cases and all things drivetrain, as well as complete automotive repair. Rod’s Transmission is located at 472-675 Johnstonville Road, Johnstonville. See their ad in this week’s paper for more information.

Mark your calendars for the annual Lassen Community College Rodeo, Friday through Sunday, Oct. 12 – 14. This year’s rodeo is bigger, better and at a new location at the Lassen County Fairgrounds. You can find out more details by visiting This is a great event to bring the family for some good old western style fun!

Northeastern Rural Health Center in Susanville will be having their annual Woman’s Health Screen during the month of October. Their low-cost physical exam offers women a great opportunity to make sure they are on track to being healthy. If you want to learn more about the services covered, costs and to schedule an appointment, see their ad in this week’s paper.

The weather is starting to turn and Savage Ranch Feed Supply is ready. Owner Debi Savage said they are carrying Bear Mountain Heating fuel pellets, as well as Bear Mountain flavored barbecue pellets. For more information, or to get information on pricing, see their ad in this week’s paper or call 254-6315.

The advertising staff at our local newspapers are gearing up for the holiday season. If your business, organization or church is planning on hosting a holiday event, special sales or fundraisers, then you will definitely want to call your advertising representative and find out about the customized campaigns we can put together for you. No matter the size of your budget, we can work up a newspaper campaign that keeps top-of-mind awareness during this busy season.

Plus our most popular full-color, glossy stock Home for the Holidays magazine, featuring all the latest in recipes, local events and gift-giving ideas will deadline Sept. 27. This magazine will be inserted into the Lassen County Times, the Westwood PinePress and the Chester Progressive the week of Nov. 13 and 14. If your business has merchandise that you would like to sell this holiday season, then be sure to get the word out in the Home for the Holidays magazine, which reaches 14,500 homes and businesses.

With the holiday season nearing, we’d be remiss if we didn’t challenge our readers once again to set aside $100 to spend locally.

It’s a simple concept that is worth its weight in gold: If each of our newspaper readers — yes, you — spend at least $100 shopping at home this holiday season, that would pump more than a million dollars into Lassen County’s economy, and that’s based on a conservative average of just two readers per newspaper.

This is the eighth year we’ve made this challenge, and we are happy to report that many of you have taken this idea to heart. We know because last year we had several local merchants tell us they heard shoppers mention this campaign as they spent their money in town.

Like we’ve said in the past, the $100 or whatever extra comfortably fits the family budget doesn’t necessarily need to be just items from your favorite stores.

It could be gift certificates from one of the umpteen local restaurants, beauty salons, massage therapists, auto detailers, gyms, golf course or other service providers throughout the county.

And, it doesn’t have to be just presents for those on your list. There are literally hundreds of ways to spend an extra $100 in town, from getting your nails done for a special party to a relaxing dinner out or tanking up for a trip to visit family. If it’s something special or not necessarily budgeted, it works.

So, again, this year we challenge you to find the ways that best fit your needs and lifestyle to spend that extra C-note locally. We don’t have to tell you the myriad of benefits to our community by having this additional influx of cash in circulation.