Business Scene for the week of 1/9/18

Mike and Carolyn Smith, owners of Sierra Theatre and Uptown Cinemas, are excited to announce they have just completed the installation of the new, state-of-the-art accessibility services for the hearing and visually impaired. They are offering Assisted Listening ALD devices, which allow users with some hearing loss to customize the volume of the movie to their liking.

The Closed Captioning devices are a small ICD screen attached to an angled flex arm with a built in base and cup holder that fits into the theatre seat arm. Descriptive Audio/Visually Impaired Narration is additional verbal commentary of visuals during the film and is heard through the headphones provided.

There is no additional charge to check out any of these new devices or units, but you will need to leave a current photo ID or credit card with them until you return the unit.

In addition to all of these great new services, they also accept the MoviePass, which allows you to see one film a day for a flat monthly subscription. This is great for the film lover who wants to save money on their entertainment expense. If you want to learn about any of these services, get updated on their new winter hours, or find out about their Sensory Friendly Screenings for those individuals with special needs, be sure to check out their website for more details at

Community Church in Susanville is hosting a 12-step program, Celebrate Recovery. “Hope for overcoming hurts, habits and hang-ups” is on Friday nights at 6:30 p.m. at their 110 N. Gay St. location. For more information on this program, give the church a call at 257-2924.

If you would like to attend services at their church, Pastor Rick Conrad reminds us they have two Sunday services, one at 9 a.m. and another at 11 a.m. The church services are at the church on Numa Road.

Marleen Norvell, owner of Elite Salon, tells us she’s just completed a full remodel to give the salon a more relaxing, serene feeling. “Clients like to unwind when they’re getting beauty services, and I think they’ll really enjoy the ambiance as they get pampered from head to toe,” according to Norvell. She’s also pleased to welcome Mallery Base to the Elite Salon staff. Base specializes in color services including color correction, highlights, festive fun colors and hair extensions. Plus, she is available for walk-ins and some weekend appointments.

Julie Woodward and Priscilla Crandall recently returned from a Men’s Clipper class in Reno, where they got training on the latest trends in haircuts for men. If you’ve been stuck in a rut with the same look for years, now is the time to see the professionals at Elite Salon for a New Year makeover.

It’s time once again to begin focusing our attention on tourism this summer, and all the important impact it has on our local economy.

With that in mind, we have begun working on the Lassen County Times’ annual Lassen County Visitors Guide — it’s actually a work in progress all year long.

The full-color, high-quality magazine is packed full of information detailing virtually everything our county has to offer to both visitors and locals alike. Copies will be distributed free at hundreds of convenient locations in our region throughout the year.

As a way of extending its reach to entice more visitors to our very special niche in California, and as an added value to our advertisers, we also post the entire magazine in a user-friendly format on our website, The electronic version of the Visitors Guide gets hundreds of views monthly throughout the season.

It has become apparent that many local business owners and service and hospitality providers continue to consider this informative publication an annual “must-buy” advertising investment — and if you are not one of them, it is certainly something for you to consider this year.

The deadline for advertising space will be here very soon, and your newspaper advertising consultants have already been taking orders from advertisers.

If you want to make sure you have space reserved in this product, tell your newspaper advertising consultant or call the Times newspaper office at 257-5321. We’re ready and willing to help you design an effective ad tailored to both your budget and your business.

It’s the single most effective print and electronically packaged product used to entice vacationers and day-trippers to come and spend money in Lassen County. In that regard, consider your advertising investment in this product a partnership with your community, and with us because it’s your advertising that makes this comprehensive and informative guide possible.