Celebrating 30 years last week are Pizza Factory owner Jeff Chew, left, Mary Jane Riva, CEO of Pizza Factory, Inc., Jenifer Dillon, Mendi Dunn, Jane Ingle and Steven J. Gibbs of Pizza Factory, Inc. Photo submitted

Pizza Factory celebrates 30th anniversary

Pizza Factory in Susanville celebrates 30 years in business.

Since opening its doors in August, 1990 the neighborhood pizza parlor has captured the taste buds and hearts of Susanville residents.

Chew said he was just 25 years old when he opened the pizza parlor in the then new extension of the Sierra Shopping Center — the parlor’s home for 20 years until it moved across Main Street to its current location. And he thanked the community for its support over the years.

“I really appreciated everyone coming in and supporting me, over the years,” Chew said.


He said the community has been really supportive over the years, and he tries to return that support because “that’s the way it works.” He said one of the most important aspects of his success is the parlor’s two-way relationship with the community — the service clubs, the schools and the public.

“We’re involved with everything we can supporting the community,” Chew said. “They support us, and we support them. We’re involved with football, baseball — all the sports, racing. Pretty much everybody from the local community who comes in and asks, we try to help them out.”

Back in October 2017, Mary Jane Riva, Pizza Factory’s chief executive officer, left, and Mary Kay Hass, Pizza Factory’s marketing director, unveil the Friends Are Awesome, No Bully Zone bench at Janesville Elementary School as Jeff Chew, owner of the local Pizza Factory restaurants and Janesville Elementary School students look on. File photo

Pizza Factory’s food is created right there in its kitchen beginning with the hand-tossed dough.

“We make everything here,” Chew said proudly. “It’s a good pizza.”


Many youngsters looking for their first job find it at Pizza Factory where Chew said he hires 80 or 90 kids a year.

“That’s a lot of people over 30 years,” he said.

The neighborhood pizzeria has become a star in the community, and it rallied around its customers during recent tough times. In addition to serving fresh, handmade pizzas, calzones, pastas and salads, Pizza Factory in Susanville sponsors school events, youth sports leagues and other local initiatives to support families in the area.

It even started a program called “The No Bully Zone,” which is committed to putting an end to bullying in schools and throughout the community.