Lassen Family Services encourages the public to wear denim on Denim Day, Wednesday, April 28.
Participants can post a picture of them on social media wearing denim with the hashtag #lfsdenimday to be entered to win a prize.
According to Peace Over Violence, “The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault.”