The Winning Hand: Mastering the Art of Casino Marketing,’ hits the shelves
Seasoned marketing professional and casino industry expert, Logun Johnston, announces the release of his latest book, “The Winning Hand: Mastering the Art of Casino Marketing.”
Packed with insights from his two-decade-long career in the industry, the book is set to be an invaluable resource for marketing professionals and enthusiasts alike.
“The Winning Hand: Mastering the Art of Casino Marketing” draws on Johnson’s personal experiences and vast knowledge, providing readers with a comprehensive understanding of the unique challenges and opportunities that exist within the field of casino marketing. From traditional marketing strategies to digital innovations, the book aims to guide professionals on how to navigate the ever-evolving world of casino marketing effectively.
Johnston has spent his entire career in the casino industry, working his way up through various roles to become the head of marketing in several casinos. As a result, he brings an unrivaled depth of expertise to the book.
“The casino industry has a very particular set of marketing challenges,” said Johnson. “My aim with this book is to provide a thorough, insightful, and engaging guide for marketers within this unique sector.”
The book is more than just a guide. It’s a strategic roadmap to successful casino marketing in the digital age, illustrating ways to utilize data, embrace technological innovations, and implement creative strategies to drive revenue growth. “The Winning Hand: Mastering the Art of Casino Marketing” is essential reading for anyone working in, or aspiring to work in, the casino marketing industry.
“The Winning Hand: Mastering the Art of Casino Marketing” is now available for purchase on Amazon in hardcover, paperback, and Kindle editions.
About Logun Johnston
Logun Johnston is a seasoned marketing professional with more than 20 years of experience in the casino industry. He holds a bachelor of science degree in business – marketing management and is the founder of Ultra Business Solution LLC. Johnson is known for his innovative marketing strategies, which have driven significant growth in various casinos. He wrote “The Winning Hand: Mastering the Art of Casino Marketing” to share his insights and expertise with others in the field.
