12 million Californians skip meals or eat less due to unaffordable food prices, study reveals

According to a recent study by CouponBirds, 40 percent of California adults have skipped or missed meals this year. This equates to 12,097,375 people.

Inflation has peaked to a 40-year high, leading to an overall 12 percent surge in the cost of groceries in the food-at-home sector, as compared to May last year. From May 2021 to May 2022, this includes a 32.2 percent increase in the price of eggs; a 14.2 percent increase in meat, poultry, and fish; and an 11.8 percent increase in dairy products. Alongside an escalating inflation rate and consumer price increases at the fastest pace since 1981, many people’s salaries are not keeping pace with rising costs of living. When it comes to emergency savings and ‘rainy day’ funds, many Americans have found that ‘rainy day’ to be right now, instead of a future financial foresight, due to having to keep households fed, afloat, and secure in a time of economic uncertainty.

CouponBirds conducted a survey of 3,500 adults (ages 18+) to find out how many have skipped meals entirely or cut down on their food portions due to unaffordable food prices. It was found that overall, 40 percent of adults in California said they have eaten less food as a result of inflated, unaffordable food prices in 2022 (compared to a national average of 42%). This equates to 12,097,375 people across The Golden State.

When these figures were compared across states, West Virginia had the greatest percentage (75 percent) of respondents who said they have eaten less due to unaffordable food costs (1,074,435 people when compared against population data). Comparatively, this figure was lowest in South Dakota and Wyoming (22 percent of respondents respectively).

A recent study found that with rising inflation, The Aloha State has been hit the hardest, topping the chart at No. 1 of the top 10 most expensive states in which to live. The CPI was up by 7 percent here and a half-gallon on milk costs $3.92. The average price of a home in Honolulu, Hawaii is $1.4 million and the average monthly energy bill cost is $369.53.

Comparatively, The Green Mountain State placed in position No. 10 of the top 10 most expensive states in which to live, with the CPI up by 7.9 percent and a half-gallon of milk costing $3.34. The average cost of a home (based on Burlington) is $546,522 and the average monthly energy bill costs $233.39.