State Treasurer hosts webinar series to help small businesses jumpstart operations

California State Treasurer Fiona Ma, CPA, sponsors a two-part webinar series entitled “Jumpstart Business Operations,” presented by Mike Brown, founder of The Brainzooming Group, according to a statement from the treasurer’s office.

“As California businesses emerge from survival mode and embark on various stages of re-opening, now is the time to develop strategies that can help companies get the jumpstart they need and grow in innovative ways,” said Ma.

The first webinar, Strategy for Success: Quickly Re-imagining Your Business and Growth Strategy, will be held at 1 p.m. Tuesday, June 23 and will provide actionable ways for businesses to re-imagine their branding and growth strategy to maintain a viable market presence.

Attendees will learn steps to identify the “new important,” explore different ways to deliver core benefits, find an alternative market position and prioritize growth strategies.

The second webinar, Idea Magnets: Attracting Ideas to Pivot and Restart, will be held at 1 p.m. Tuesday, June 30 and will focus on quick and easy steps business owners can take to dependably attract innovative ideas to help pivot and restart business.

Attendees will walk away with a list of big questions to generate ideas and methods to imagine new ways to deliver brand benefits, leverage current disruption to set the stage for breakthrough thinking, and to find future-oriented ideas in other business models.

“It is my pleasure to work with Treasurer Ma to help California small businesses not only jumpstart their businesses as they re-open, but to use the disruption to help them grow in innovative ways,” said Brown, who is also author of “Idea Magnets: Seven Strategies to Cultivate and Attract Creative Business Leaders.”

Both webinars are free. They will include downloadable guides to help put the strategies discussed in the webinars into action. At the end of each presentation, attendees will have the opportunity to ask questions to get Brown’s expertise on their business challenges.

Registration is available at bit.ly/jumpstartCA.